Marketing Management, Promotions, And Marketing Manager Essay

Occupation Outlook Employment Projections Currently, there are roughly 194,300 marketing managers (â€Å"Advertising, promotions,† 2015). There will be about 212,500 marketing professionals by 2024, which is a nine percent Graph 1: Advertising, Promotions, and Marketing Manager Projections from 2014-2024 increase. Referencing Graph 1, one could see that the projections are positive, and will increase nine percent for marketing managers. â€Å"Although the retirement rate will likely be average, the number of retiring workers should contribute to job openings† (â€Å"What is the future,† 2009). It is predicted that the number of job openings is going to be equivalent to the number of people seeking a career in marketing. About two-thirds of these careers are held by men. While the number of women holding a marketing manager position is low, it has been increasing for several years. It is interesting to see that the projections show women obtaining more of these jobs in the future. Marketing managers are often sought out to help improve the market share for a business (â€Å"Marketing Manager Career Outlook and Salary,† n.d.). This is why the projections are deemed to be a positive one for those seeking careers in the marketing field. It is predicted that the largest percentage of growth is going to come from Internet marketing. The big one is in social media marketing. Therefore, the prospects are higher for those who have background in digital mediums; such as, search engineShow MoreRelatedNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. 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What is the importance of Criminal Profiling - 1311 Words

What is the importance of Criminal Profiling? By Tiffany Collier Criminal Profiling is a great way to try to understand the suspect as a person. It is necessary to learn who the individual is in order to track and locate them. The person’s information is vital to an investigation. Things such as habits, history of violence, family, education, schedules/routines, and personality traits just to name a few. This new development of investigating is helpful in obtaining fugitives quicker. Law enforcement is trying to be more successful by encouraging change. Keeping up with criminal minds is good way to stay ahead of their criminal intentions. Criminal Profiling is also known as Criminal Investigative Analysis is a†¦show more content†¦Disorganized crimes, in contrast, are not planned, and criminals leave such evidence as fingerprints and blood. Disorganized criminals may be young, under the influence of alcohol or drugs, or mentally ill. Over the past quarter-century, the Behavioral Science Unit has further developed the FBI s profiling process—including refining the organized/disorganized dichotomy into a continuum and developing other classification schemes. The basic premiseShow MoreRelatedRacial Profiling1430 Words   |  6 Pagestwenty years the issue of racial profiling has become extremely combative with regards to law enforcement practices. A common misconception begins as some people are unaware of what racial profiling actually is. Racial profiling typically deals with incarceration, miss education, and to certain extent slavery. The topic of slavery is relevant in the conversation of racial pr ofiling because like slavery, African Americans have suffered just due their own identity. Profiling is essentially the selectionRead MoreEssay on Forensic Psychology Deals with Both Law and Psychology625 Words   |  3 PagesForensic (criminal) psychology is a job field that deals with both psychology and law. 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Ah, Are You Digging on My Grave Free Essays

â€Å"Ah, Are You Digging on My Grave? † was first published in the Saturday Review on September 27, 1913, then in Thomas Hardy’s 1914 collection, satires of Circumstance: Lyrics and Reveries with Miscellaneous Pieces. The poem reflects Hardy’s interest in death and events beyond everyday reality, but these subjects are presented humorously, with a strong dose of irony and satire. This treatment is somewhat unusual for Hardy, who also produced a number of more serious poems concerning death. We will write a custom essay sample on Ah, Are You Digging on My Grave or any similar topic only for you Order Now In â€Å"Ah, Are You Digging On My Grave? † a deceased woman carries on a dialogue with an individual who is disturbing her grave site. The identity of this figure, the â€Å"digger† of the woman’s grave is unknown through the first half of the poem (Ruby 1). As the woman attempts to guess who the digger is, she reveals her desire to be remembered by various figures she was acquainted with when she was alive. In a series of ironic turns, the responses of the digger show that the woman’s acquaintances a loved one, family relatives, and a despised enemy have all forsaken her memory. Finally it is revealed that the digger is the woman’s dog, but the canine too, is unconcerned with his former mistress and is digging only so it can bury a bone. Though the poem contains a humorous tone, the picture Hardy paints is bleak. The dead are almost completely eliminated from the memory of the living and do not enjoy any form of contentment This somber outlook is typical of Hardy’s verse, which often presented a skeptical and negative view of the human condition (Ruby 1). Hardy was born in 1840 and raised in the region of Dorestshire, England, the basis for the Wessex countryside that would later appear in his fiction and poetry. He attended a local school until he was sixteen, when his mother paid a lot of money for him to be apprenticed to an architect in Dorchester. In 1862 he moved to London, where he worked as an architect, remaining there for a period of five years. Between 1865 and 1867 Hardy wrote many poems, none of which were published. In 1867 he returned to Dorchester and, while continuing to work in architecture, began to write novels in his spare time. Hardy became convinced that if he was to make a living writing, he would have to do so as a novelist (Ruby 2). Drawing on the way of life he absorbed in Dorsetshire as a youth and the wide range of English writers with which he as familiar, Hardy spent nearly thirty years as a novelist before devoting himself to poetry. In 1874 Hardy married Emma Lavinia Gifford, who would become subject of many of his poems. They spent several years in happiness until the 1880s, when marital troubles began to shake the closeness of their union. Hardy’s first book of verse was published in 1898, when he was fifty-eight years old and had achieved a large degree of success as a novelist. Although his verse was not nearly as successful as his novels, Hardy continued to focus on his poetry and published seven more books of verse before his death, developing his confidence (Ruby2). With the composition of the Dynasts: A Drama of the Napoleonic Wars (1904-08) an epic historical drama written in verse, Hardy was hailed as a major poet. He was praised as a master of his craft, and his writing was admired for its great emotional force and technical skill. Hardy continued to write until just before his death in 1928. Despite his wish to be buried with his family, influential sentiment for his burial in Poet’s Corner of Westminster Abbey instigated a severe compromise: the removal of his heart, which was buried in Dorchester, and the cremation of his body, which was interred in the Abbey (Ruby 2). The structure of â€Å"Ah, Are You Digging On My Grave? † is a familiar one, although not one commonly associated with poetry: the joke. A situation is established and briefly developed, then the punch line turns everything on its head. In Hardy’s bitter joke a dead woman has high- flown expectations of the living: her loved one will remain forever faithful to her; her family will continue to look after her exactly as they did in life: and even her enemy’s hatred will not wane. The poem’s punch line deflates her hopes and reveals them as vain and ridiculous. Hardy sets up his joke carefully, with a poet’s attention to the language he uses (Ruby 4). The atmosphere is set in the first two lines. A sigh from the grave seems to signal profound meditation on morality and love. The phrasing of the two lines is almost self-consciously â€Å"poetic. † Such language is maintained throughout the first three stanzas. Expressions like â€Å"planting rue,† â€Å"Death’s gin. † â€Å"The Gate that shuts on all flesh† portray feeling that is heightened, more sensitive and authentic than every day, emotion (Ruby 4). They awaken a sense of tragedy and compassion in the reader, But Hardy is merely setting us up for the punch line. They tone of the poem’s language begins begins to change in the fourth stanza. One hardly notices it, so great is the reader’s surprise that it was a little dog that was poeticizing all along. The first seeds of doubt have been planted: this poem may not be exactly what it at first seemed. The dead woman recognizes the dog’s voice and utters the article of faith she feels most deeply: a dog’s love outshines anything human (Ruby 4). But when the dog replies, the reader realizes that Hardy is up to something else. The â€Å"poetry† and sentimentality have vanished. The dog’s voice is as ordinary and plainspoken as that of the Wessex country folk. He deflates her last hope so offhandedly and without pretense that its effect is brutal. At the same time the dead woman’s expectations about her lover, her family and enemy are portrayed as products of the same ridiculous sentimental outlook (Hardy 4). â€Å"After coming to the end of ‘Ah, Are You Digging on My Grave? ’ the reader realizes that the title would have been more accurate even if less interesting if called, â€Å"Oh No One Is Digging on My Grave. ’ † (Ruby 10). How to cite Ah, Are You Digging on My Grave, Essay examples

Longitudinal Analysis of Leading Advertising †MyAssignmenthelp.com

Question: Discuss about the Longitudinal Analysis of Leading Advertising. Answer: Introduction The report is based on the different methods of business communication that is used by the organizations in order to attract more customers towards the products and services provided by them. Advertisements are the best method of communication that can be used by the companies as to attract different customers towards them (Kim et al., 2014). The name of the company is Tower Insurance and it is located in New Zealand. The founder of Tower Insurance Company is founded in the year 1869 by Michael Stiassny. The organizational structure of Tower Insurance is shown as follows: The organizational structure that is followed in Tower Insurance Company is a top down approach that is followed by the company. The different products and services that are dealt in Tower Insurance Company, New Zealand are the different kinds of insurance related to different items including car are the products and services, Tower Insurance is dealing with in New Zealand (Nelson, Ham Ahn, 2017). The mission statement of the respective company is to be the first choice by properly delivering accessible and relevant insurance solutions to the customers (Khang et al., 2016). Regarding the first choice, Tower Insurance delivers the best offers in the competitive market based on the different advantages as well as benefits of the organization. Tower Insurance helps in ensuring that proper achievement helps in performing better in the competitive market as well. The mission is to be accessible in nature along with proper and competitive value of money. Lastly, the aim of the company is to offer as well as tailor combination of advice, service and protection (Greene, Tanner Wright, 2015). The vision of the Tower Insurance is to actively enhance and protect the lives of the people. The Tower Insurance Company plays a proactive as well as leading role in improving the lives of the people through providing insurance. The main aim of the respective company is to manage and mitigate different kinds of risk of institutions as well as individuals. The main vision of the company is to deeply care about the individuals who are the target customers of the respective company and create an impact on the quality of the lives of the different individuals (Park et al., 2015). Identification of the business communication method The business communication method that has been used by Tower Insurance is the Advertising technique as this will help the respective company in attracting customers around the world (Mueller, 2013). Advertising technique can help the company in gaining more response of the customers. The advertising technique will help Tower Insurance Company to expand in the entire competitive market along with increasing the entire sales of the company. This advertising technique will help the entire company in educating the different customers about the new product that has been introduced by the company regarding the insurances. Advertising technique is dynamic in nature and it makes the consumers familiarize about the diverse uses of the different kinds of insurances (Wang et al., 2016). There can be different issues in the advertising technique that can be faced by Tower Insurance Company in New Zealand as it adds to the costs of the different products related to the insurance (Harris et al., 2017). The advertising technique will confuse the buyers as this will misguide them with different kinds of behavior and this will make the customers upset when the same thing that has been displayed by the company is not the same in the company (Lou, 2016). The problem that is faced by Tower Insurance is the increase in the cost of the expenditure and this can impact the sale of the other goods in the company and it is confusing the buyers of the company as well (Avant, Kim Hayes, 2017). The goal of the advertising method used by Tower Insurance Company is to get proper attention and promoting proper and immediate attention on the advertisement of the company as this will help the customers to get a proper brief about the product. The goal of the advertisement is to understand proper building of the sales and the profit in the organization. The goal of the advertisement is to build proper awareness about the different brands of the insurance among the different customers. The goal of the advertisement is to create long term communication among the customers and this will increase the sales of the company as well. Usage of advertisement technique The advertising technique that is used by Tower Insurance Company are promotions, Bandwagon as well as Repetition as this will make the company gain more competitive advantage in the industry. Tower Insurance Company has to analyze the different techniques of advertising as this will be effective in nature to attract more customer base in the entire industry. Tower Insurance Company has to use the repetition technique as this is the most effective technique and this will help in attracting customers through television as it contains both sound and audio clips of the advertisements that are helping the respective company to attract the customers. Similarly, bandwagon technique is effective and efficient in nature as well as this will help Tower Insurance Company in convincing the target customers in the entire competitive market by providing valued ideas and convincing advertisements as this will helps in connecting the individuals through the services that are provided by them. The advertisement method is implemented by Tower Insurance Company with proper utilization of the advertising in making the public aware about the different services that are provided by the Tower Insurance Company in order to attract their attention towards their insurance services provided by them and not the other competitor companies in the competitive market. The advertising technique has to be properly applied by the company as this will help in developing proper strategy of marketing in the company as to attract the different customers. The implementation is successful in nature as the creativeness in the advertising technique will help them in making the customers aware of the different strategies implemented by them (Yoon Oh, 2016). It helped in bringing new products and services to the notice of the customers as well as providing proper advertising helps in marketing of the different services provided by the respective company. Advertising helps in gifting different ideas and this can help in making the advertisement more convenient in nature. This will help in increasing the volume of sales in the market as this will help Tower Insurance Company in generating huge revenues in the market as well. The advertising will help in increasing the morale of the employees in the company and it will help in developing proper trust among the public. Lastly, the advertisement technique will help in reducing the cost of product and services with proper merits of economies of scale as well as elimination of the middlemen. Demerits of the advertisement technique From the above diagram, it can be analyzed the percentage of the advertisements in the world has been increasing in the last few years and this has been in huge demand by the customers, however there are customers who do not prefer proper advertising technique as according to them, advertising is the technique that misleads them and this can affect the expectations of the customers they are having regarding the services provided by the company (Avant, 2014). The advertising rate has been in huge demand by the customers in the competitive market in the current years as this is the best technique that is used by the companies in order to attract the customers and help them in deciding from different options available to them. This is an artificial living in the competitive market as the advertisement technique encourages wasteful consumption as well as the advertisements that are used by the companies are misleading in nature as this can misguide the different customers in the competitive market. Advertisement is the wasteful technique and unethical resources as the advertising can offend the sentiments of the public in general and this can hamper the brand of the respective company. Lastly, the advertisement technique used by the companies is of higher prices as this will lead to increase in the cost of distribution in the company. Conclusion Therefore, it can be concluded that advertising is essential in the company as this will help in making proper decisions relating to the different advertisements of the goods and services in the organization. In Tower Insurance Company, proper advertising technique has been applied as this will make the company aware of different techniques that can attract customers in the competitive market and this can help them gain proper competitive advantage. Advertising technique has few disadvantages wherein it is one of the misleading techniques of attracting the customers as this will mislead the customers regarding the different services provided by the respective company. Lastly, it can be concluded that advertising is a positive technique in order to make proper efforts in attracting more customers in the competitive market. The company needs to be attractive and effective in nature as this will help in making proper use of the techniques in making the customers understand about the services that are provided by them is better in nature than the competitors in the competitive market. References Avant, J. A. (2014). In Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 by Kyongseok Kim, Jameson L. Hayes, J. Adam Avant, and Leonard N. Reid, published in Journal of Advertising, 43 (3), pp. 296316, doi: 10.1080/00913367.2013. 857620, the affiliation for J. Adam Avant and Leonard N. Reid was incorrect. The correct affiliation follows.Journal of Advertising,43(4), 417. Avant, J. A., Kim, K., Hayes, J. L. (2017). Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines.Journal of Current Issues Research in Advertising,38(1), 44-64. Greene, S. G., Tanner, J. R., Wright, P. (2015). An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers. InProceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference(pp. 246-250). Springer, Cham. Harris, M. L., Musgrove, C. F., Ernstberger, K. W., Cox, K. C., Choi, P. (2017). Differential Effects of Marketing Messages in Online Advertising for an MBA Program.International Journal of Technology and Educational Marketing (IJTEM),7(1), 15-25. Khang, H., Han, S., Shin, S., Jung, A. R., Kim, M. J. (2016). A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 19632014.International Journal of Advertising,35(3), 540-568. Kim, K., Hayes, J. L., Avant, J. A., Reid, L. N. (2014). Trends in advertising research: A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010.Journal of advertising,43(3), 296-316. Lou, D. (2016). When firms increase advertising spending, their stock prices climb in tandem.LSE Business Review. Mueller, B. (2013). JMS 460: Principles of Advertising. Nelson, M. R., Ham, C. D., Ahn, R. (2017). Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective.Journal of Advertising,46(2), 309-332. Park, J. H., Venger, O., Park, D. Y., Reid, L. N. (2015). Replication in Advertising Research, 19802012: A Longitudinal Analysis of Leading Advertising Journals.Journal of Current Issues Research in Advertising,36(2), 115-135. Wang, Y., Rodgers, S., Wang, Z., Thorson, E. (2016). A seventeen-year study of graduate student authorship in advertising journals.Journalism Mass Communication Educator,71(1), 69-83. Yoon, S., Oh, S. (2016). Introduction to the special issue on social and environmental issues in advertising.